H&M Uses Fake ‘Perfect’ Bodies…with Real Models’ faces!

H&M… Cool, modern, and comparatively available clothes for such young girls as I am. I was waiting for latest Versace for H&M Collection and purchased black leather dress, some jewelry and two bags! And today I’ve found out that my favorite retailer uses fake models for swimwear(!) ad on their website! Id est it puts heads of real models onto the PC-created bodies! The Swedish retailer was forced to admit this fact was fiercely slammed by Scandinavian advertising watchdogs, that’s right, guys, I totally share this opinion with you! Attentive users of the website of H&M noticed that unlike H&M’s expensive and high-quality campaigns every single model has the same pose and proportions. The only thing that is different is the color of models’ skin. You know what excuse was provided by the H&M spokesman? That they wanted us, users, to pay attention on garments, not models’ bodies! So simple and silly reason! He told Swedish tabloid Aftonbladet:

It’s not a real body, it is completely virtual and made [by] the computer. We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer.”

But that excuse was not accepted by advertising watchdogs. The Norwegian Broadcasting Corporation slammed the company for creating unreal body ideals. Spokesman Helle Vaagland said:

This illustrates very well the sky-high aesthetic demands placed on the female body. The demands are so great that H&M, among the poor photo models, cannot find someone with both body and face that can sell their bikinis.”

Shame on you, H&M! Are you that mean to save on adequate advertising? And why should teen girls suffer looking at that so to say perfect body shape? Huh?

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