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More blatant product placement: Jennifer Lopez ‘On The Floor’

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Jennifer Lopez premiered her new music video for ‘On the Floor’ featuring Pitbull on American Idol last night.

The video looks great and Jennifer is stunning in it – I love her feather collar!

I play one character where she kind of runs this party, acts like she’s kind of over it, but at the same time loves it and loves this kind of underground kind of party dance culture. So I got to be wild and crazy, and at the same time I got to be sexy and sweet too,” Jennifer Lopez said about her new video. “I really feel like, emotionally, I connected to it, but also because of how much I love to dance and how much that’s always been such a big part of who I am since I started.”

Jennifer does dance a lot in the video showing off her toned belly while dancing on the table, and slim figure in a sparkling bodysuit. Choreographer Frank Gatson did a great job!

However, there’s something I don’t like about the video – this Britney Spears-style blatant product placement starting from the very first second of the video. We don’t know how much money J Lo has earned from product placement but promoting BMW, Swarovski and Crown Royal Whiskey must have certainly brought her some big $$$.

What do you guys think of Jennifer’s new video?

Jennifer Lopez ‘On The Floor’ ft. Pitbull

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Category: Music

March 4th, 2011

Posted to: American Idol, Britney Spears, Jennifer Lopez

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