Agyness Deyn and her new music video

Agyness Deyn with her peroxide crop is this summer’s must-have haircut. Young British model was the face of the Burberry last season. But as it unveiled today for this new coming season the brand has chosen newcomer Rosie Huntington-Whiteley to front its autumn-winter campaign.

Deyn will continue as the face of Burberry‘s perfume, The Beat.

The black-and-white images were shot in Kensington Gardens by Mario Testino, and featured Burberry‘s latest must-have – the Lowry bag.

Christopher Bailey, creative director of Burberry, said:

The campaign is nostalgic, returning to our signature black and white and capturing the poetic melancholy and romance of the winter collections which were inspired by LS Lowry. Menswear is reinforced with an actor I admire enormously, Sam Riley, playing one half of the ‘Burberry couple’ alongside the fresh-faced British beauty that is Rosie Huntington-Whiteley.”

Success will be all the sweeter for Huntington-Whiteley, 21, because she has made no bones about her dislike of Deyn in the past. Who cares. Even if Rosie was to replace Deyn, still Agyness is our favorite. She is currently releasing a single with the band Five O’Clock Heroes.

Click to watch the official video of the song ‘Who’. It is one of my most recent favorites and Agyness’s got the voice!

Both on and offstage at the T4 On The Beach bash, the Lancashire lovely caused a stir as well, by arriving with her new boyfriend, The Strokes guitarist Albert Hammond Jr. The couple went public last month at the Songwriter Hall Of Fame Awards in New York.

Bailey speaking of Deyn:

Agyness is a huge part of the Burberry family and a personal friend. We’ve worked with Agyness for several years now and I am thrilled that she will continue to star in our new fragrance campaign ‘ Burberry The Beat’ this year.”

Click to watch The Beat commercial

By the way, what I found quite interesting is that Deyn’s real name is Laura Hollins, and she formerly worked behind the counter in a fish & chip shop.

The girl is one of a few outstanding world class models that had not been ousted by the fashion firm.

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