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Victoria Beckham is new Armani face

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That’s what I call family business! David Beckham is the face of Emporio Armani men’s autumn/winter 2009 collection (well, you know it already), but the news is that Victoria Beckham is also the face of Emporio Armani lingerie collection, that’s out in spring 2009.

Who’s better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?” Armani said in a press release. “Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.”

The pics for the ad campaign will be made by Mert Alas and Marcus Piggot, who’re famous for working with such A-listers like Madonna, J Lo, Scarlett Johansson and Charlotte Rampling. This ad campaign will be on posters, billboards and in magazines everywhere.

First collection of Emporio Armani underwear for women was presented more than twenty years ago, but this is the first time an international celebrity has been chosen as its face.

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October 30th, 2008

Posted to: Armani, David Beckham, J Lo, Madonna, Scarlett Johansson, Victoria Beckham

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