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Precociously stylish

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Armani’s new Collezione collection’s philosophy consists of four words: Appeal, Nonchalance, Contemporary, and Elegance.

“Free-spirited,” Giorgio Armani called his collection in his program notes. In place of those boyishly practical cuffed trousers were soft velvet pants worn with blouses made from crisscrossing swags of pleated ruffles.

Instead of office-ready menswear patterns, he played with flowers, printing them on his new longer skirts, knitting them extravagantly into the lining of a fur jacket, and arranging them across the hem of a sheer tulle top.

The Collezioni Fall 2008 collection has many desirable clothes, including a cardigan coat in black and a grand cape.

Leather jacket with asymmetric fastening, generous shawl collar coupled with fabric effect, and in grey is the hit of the upcoming ultra elegant fall.

Pencil skirt with frill at hem, in silk and linen, in dove grey color is the hit.

This collection has the glam you need while at business, if you know what I mean. It is one of the magical tricks to transfer from looking smart and sophisticated to glamorous and ruthless sexy.

Armani Collezioni is a chic ready-to-wear line specializing in handmade sweaters and sexy, slim-fitting suits an affordable mass-market version of the season’s hottest trends and key pieces. The brand is breezy, easygoing sexiness expressed by lush, layered fabrics, tight-fitting pants and skirts, and necklines that sweep more than plunge.

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 4,900 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Baby and Armani Casa. The Group’s exclusive retail network currently comprises: 73 Giorgio Armani boutiques, 12 Armani Collezioni stores, 140 Emporio Armani stores, 168 A/X Armani Exchange stores, 18 AJ | Armani Jeans stores, 7 Armani Junior stores, 1 Giorgio Armani Accessori, 1 Emporio Armani Accessori store and 25 Armani Casa stores in 46 countries.

The Armani Group has also announced its intention to open a unique collection of luxury hotels and resorts in the world’s most important cities and destinations.

Wearing Giorgio Armani is like “I’m so sexy, I don’t even know it!”

August 15th, 2008
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