Gorgeous Emma Watson on set of Lancome ad campaign

New face of Lancome Emma Watson started shooting a new ad campaign for the beauty giant yesterday. Emma was seen on set in Paris, France, wearing bright red lipstick and slicked back hair, a flirty ruffled dress, leather jacket and black booties.

Famed photographer Mario Testino is the man behind the lens for this shoot, so expect the new Lancome ad campaign to be super hot, beautiful and elegant!

The day Emma was seen shooting Lancome’s ad, the brand officially announced her as their new “ambassadress” adding that they hoped Watson would bring a fresh spirit to Lancome.

Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma,” Lancome’s President Youcef Nabi said in his statement.

Emma, a devoted celebrity Twitter user, had been teasing her fans with cryptic clues days before the new collaboration was officially announced. Emma used poetic form for her Twitter hints:

A new venture is starting – what can it be? Follow my clues and you will see…”

I’ll pierce your skin if you hold me wrong but I’ll love you forever if you pass me on.”

This Pretty Woman was their latest recruit. Other great actresses have previously followed suit.”

It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancome is me! :-)”

Just can’t wait to see Emma Watson in print and TV adverts for Lancome!

Lancome’s previous celebrity ambassadors include Julia Roberts, Penelope Cruz, Kate Winslet, and Anne Hathaway.

Emma is the youngest star to be named a Lancome ambassador.

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