Emma Watson designs with People Tree

Though she said No to personal fashion line claiming she wasn’t “interested in doing it for my own ego”, Harry Potter star and the highest grossing lead actress of the decade, Emma Watson added she would willingly design a line if it was “beneficial to a cause”, and looks like she’s found the cause she was looking for!

Emma Watson will launch her first Spring/Summer 2010 designer collection next February!

Emma teamed up with People Tree to create a capsule lifestyle collection with all the proceeds going to the People Tree Foundation, a charity which aims to school farmers and artisans on sustainable fashion through training and environmental initiatives.

I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project,” Ms. Watson said.

Emma served as a creative adviser for the collection that will bring organic fashion to a new audience. The range including jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women, will also feature bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves, PeopleTreeYouth.co.uk reported.

I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren’t many options out there,” Emma added.

The Spring/Summer 2010 line will be 100% organic and hand-made meaning hand weaving, hand knitting and hand embroidery.

Sounds cool. Can’t wait!

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