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Diesel praises fetishism

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Advertisement is more art now than ever. It takes a lot to create an ad campaign that’s unusual and exclusive.

Diesel is so fond of creating super odd ads that are always different and always fantastic. Hope you’ll enjoy their Spring/Summer 2009 ad campaign.

The photos are all black-and-white, made by John Scarisbrick at 1896 Studios in Brooklyn.

There are no messages, themes or commentary to understand,” Wilbert Das, Diesel creative director, explained. “Our objective is to intrigue and provoke a thought.”

And they surely reached the goal.

One of the campaign’s ideas is fetishism. An elderly foot fetishist is featured sniffing (or whatever he is doing) Diesel snickers. It looks very odd, but it’s so creative on the other hand!

A room with a lot of cats, a fish with V inscribed on its side, an Alice in Wonderland scene, a girl’s face with a strange message written on it… it’s all Diesel.

It’s not an ad, it’s art. And Diesel is reported to spend $5.8 million on their artistic ad campaigns this year.

And you know what, though some photos don’t seem to make any sense, they are so provocative and original that they actually make me go and buy something Diesel.

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Category: Celeb Fashion Trends

January 11th, 2009

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