Paris Hilton’s sexy beer ad devalues blondes

Socialite and hotel heiress Paris Hilton is a new commercial star in Brazil with her first ad for the country, the one for the Devassa beer, been slammed as inappropriately sexy and humiliating for women, especially blondes like Paris.

In the ad Hilton is posing with a beer can in the office building window rubbing the can across her body and making all the people stare.

Advertising models [can’t] be treated as sex objects. It’s an ad that devalues women – in particular, blond women,” a governmental official said. “The problem with the ad isn’t a lack of clothing, but its sensual nature. A woman in a bikini on a beach isn’t necessarily sensual; it depends on the context.”

Hey, rubbing beer is too sensual and dancing half naked during the Rio carnival is ok? Oh, c’mon.

Besides, I don’t find the ad very hot. Paris looks stupid.

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1. Ash Says:
   February 28th, 2010 at 2:16 am

   wow, worst ad ever. I’ll make sure to avoid that beer. Paris sucks!

2. Papsy Says:
   March 1st, 2010 at 1:38 am

   They should have used a sexy latina or Filipina, Paris is not that pretty or sexy.

3. BrasilGuy Says:
   March 1st, 2010 at 12:27 pm

   Oh, c’mon, guys… That ain’t sexy at all… We got better ad’s here:

   http://www.youtube.com/watch?v=ihvjCQe-Zr8

   Now THIS is a sexy beer ad!

4. Funny Says:
   March 2nd, 2010 at 10:27 am

   oh lala…

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