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Justin Bieber is the new face of Proactiv

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Teen heartthrob Justin Bieber has become the new face of the Proactiv anti-acne system. Following in the footsteps of Jessica Simpson, Katy Perry and Jennifer Love Hewitt who previously represented the brand, JB lands his first endorsement deal at a tender age of 16.

My fans already know I’m just a regular kid, except the stuff about my life that’s not regular…like performing to thousands of kids and always being in the spotlight… I’m definitely someone who suffers from acne. I’m a teenage boy!” Justin Bieber said in his Proactiv statement.

I definitely see Proactiv sales soaring.

VIDEO: JUSTIN BIEBER IN PROACTIV COMMERCIAL

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