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Angelina Jolie is so 2005

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It’s unbelievable that somebody can consider one of the most beautiful women in the world not good enough for the brand.

St. John, a global luxury brand offering the latest in fashion, accessories, eyewear and fragrance, has ended their contract with Angelina Jolie as their global ambassador claiming she “overshadows the brand” and doesn’t show the modern point of view the brand aims to represent.

St. John CEO Glenn McMahon told WWD:

[Jolie] overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette. We needed to show a modern point of view of St. John. We have evolved.”

34 year old Jolie has been replaced by 30 year old English redhead model Karen Elson who is featured in the brand’s spring 2010 campaign.

Angelina signed up with St. John in 2005, replacing supermodel Gisele Bundchen. Karen’s first ads will debut in February’s issues of Vanity Fair, Harper’s Bazaar and Vogue.

Your thoughts, who’s a better St. John model, Angie or Karen?

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Category: Celebrity News

January 11th, 2010

Posted to: Angelina Jolie, Gisele Bundchen

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