Another hot American chic was spotted in Germany this week. Eva Mendes was in Berlin for Calvin Klein Secret Obsession perfume promotion.

Miss Mendes said about the campaign in one of the recent interviews:

To me, Calvin Klein has always represented sexiness and a freedom to express yourself. That was especially important for me, because I felt very awkward during my teen years. When I was approached by Calvin Klein, I thought that it would be so satisfying for me to be part of a campaign where I could show women and girls that it’s okay to be different.”

As star attempted to leave the Ritz Carlton Hotel she was spotted by photographers and fans. Eva like a good sport stopped to sign a few autographs before going on her way.

After The Women next project for Eva is collaboration with Keira Knightley in a new film directed by Massy Tadjedin (The Jacket) called Last Night.

The plot of the movie follows a married couple apart for a night. While the husband takes a business trip with a colleague he is attracted to (Eva Mendes), his wife (Keira Knightley) runs into an ex-flame as well.

Eva’s rep has also denied recent rumors about Miss Mendes having sex in all 50 states. She’s sassy, but she hasn’t done a marathon.

Secret Obsession explores the secrets that lie between love and madness. It’s about being taunted with illicit thoughts and compelled with seeking pleasure.

Watch Eva’s Secret Obsession full nude ad.

Catherine Walsh, senior vice president of American fragrances for Coty Prestige who produced the scent explained:

The Obsession brand resonates in a very provocative place. And we wanted to do a provocative ad. But we’re not trying to be raunchy. There’s a lot of skin, but it’s done tastefully.”

Somehow the ad was banned. Hitch actress on her banned Calvin Klein fragrance commercial in which she appears nude:

I’m actually a little surprised at how far the attention has gone. I’ve never been banned before. Its very rock ’n’ roll; I kind of like it. I want to do more. I want keep pushing the envelope.”

First you need to decide who you’d love to spend this coming Friday with. You may join Brad Pitt and George Clooney, or make it a girl night with Eva Mendes and Jada Pinkett Smith, or hang out with Robert De Niro and 50 Cent. I know it takes time to make up your mind so you can read about all these three great flicks opening this Friday before making your final choice.

Burn After Reading by Academy Award winners brothers Joel and Ethan Coen (No Country For Old Men) was first presented on August 27 at 2008 Venice Film Festival and now hits theatres Friday. The film has an all-star cast of George Clooney, Frances McDormand, John Malkovich, Tilda Swinton, Richard Jenkins, and Brad Pitt, and tells a story of a CIA analyst (John Malkovich) who quits the agency because of his drinking problem and starts writing memoirs about his work.

His wife copies all files from his computer including the work-in-progress memoirs. Eventually, the disk finds itself in hands of an unscrupulous gym employee (Brad Pitt) who decides to blackmail the agent. Brad Pitt’s character, by the way, has an incredibly stupid haircut.

Meg Ryan, Annette Bening, Eva Mendes, Jada Pinkett Smith, Debra Messing, Bette Midler, Carrie Fisher, and others star in The Women, a comedy that leads you into the world of women and their friendships. The film centers on a group of gossipy, high-society women who spend their days at beauty salons and haunting fashion shows. Meg Ryan’s character Mary is happily married and has her true friends, at least that’s what she thinks her life to be.

Everything is perfectly fine in her life till the day she finds out her husband cheating on her with a shop girl (Eva Mendes). Naturally, this situation becomes the hot talk among Mary’s bitchy friends, especially her best friend and main gossip girl Sylvia Fowler (Annette Bening). Will their friendship endure the trial?

Is judicial system always right accusing some people and acquitting others? That’s the question behind Righteous Kill, starring Robert De Niro, Al Pacino and 50 Cent. NYCP detectives David Fisk and Thomas Cowan (De Niro and Pacino) investigate the murder of a notorious pimp, which appears to have ties to a case they investigated years before.

As the investigation later reveals, the killer targets criminals that have not been punished by the system though being apparently guilty. The detectives think back to their earlier case asking themselves if they put the wrong man behind bars.

Enjoy your star-studded Friday night!

Halle Berry and her model man, Gabriel Aubry, were among the star attractions at Calvin Klein’s 40th anniversary bash in New York City Sunday night.

Calvin Klein has remained a top-tier label through 40 years and is still a force. The company is so deserving they can throw a party during the ongoing New York Fashion Week, filling Manhattan’s new High Line park Sunday night with celebrities.

The new mom has the body to show off. Her post-baby shape was fitted in a body-hugging outfit.

The designer’s soiree is one of the most exclusive events at the Mercedes-Benz Fashion Week, where designers are showcasing next spring’s fashions.

The event was held at the High Line, a former elevated rail line that’s been converted into a park on the city’s west side

Among other A-listeres there were Cynthia Nixon, Eva Mendes, Rosario Dawson, Naomi Watts, Martha Stewart, Kimora Lee Simons and Brooke Shields, who became a household name back in the 80s with the iconic Calvin Klein jeans ad campaign.

The then-teenage Brooke said:

Nothing comes between me and my Calvins.”

The signature looks come in all black, all white, architectural dresses and sculptured coats. They’re luxurious without being showy. On the occasions that garments are embellished, the addition is done for effect. Because it’s done so rarely, it works.

Calvin Klein, today is owned by Phillips-Van Heusen Corp. with Francisco Costa and Italo Zucchelli as its creative forces, doesn’t look much like Calvin Klein’s Calvin Klein — the one the Bronx native opened with childhood friend Barry Schwartz back 1968. Back then, the duo made coats.

The new designer Francisco Costa mixed supple, thin fabrics like washed silk, charmeuse, chiffon, gauzy mohair, and cashmere against bulkier wool felt, shearling, and ponyskin, in a typically limited color palette of black, ivory, cream, pinky-brown, steel blue, and peach.

He showed flowing silk dresses and mid-calf skirts, slit up the thigh or sliced into awkward flaps along the hem, and loose, hip-length self-belted jackets. There were dramatic black motorcycle-type jackets, cut oversize from ponyskin or felt and worn over fragile underpinnings. Mixed into the outfits were some promising pieces: a short black wool jacket, a black angora and chiffon tank top, a sheer white shirt, some lovely pintucked dresses. But overall, the collection lacked exactly the kind of clean, effortless, coolly pretty clothes that Klein taught the world to want.

No more sexy and hot David Beckham for Armani, no more Eva Mendes for Calvin Klein, no more beauty and sex appeal in ads. At least in EU. At least that’s what EU’s women’s rights committee intends to do. According to DailyMail.co.uk, the new rules on sexism and inequality in advertising come in the committee’s report, which has already been adopted by the European Parliament.

In short, it means that all ads that might seem sexy and raunchy might get banned in Europe simply because they “promote women as sex objects or reinforce gender stereotypes.” So forget about underwear ads and say thank you very much to Swedish MEP Eva-Brit Svensson, who introduced the report to the European Parliament.

“Gender stereotyping in advertising straightjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes,” the MEP said.

The committee’s provision is not a law, but it anyway may be considered by individual European Parliaments when dealing with advert control and regulations. The provision has already been called “inflexible and impractical.”

One may wonder why this provision was made at all, as Advertising Standards Authority said existing codes already barred ads from being “discriminatory or harmful when depicting men or women.”

If EU individual parliaments do like the idea of banning sexy ads, it might be that lots of models won’t be able to do their job as faces of underwear ad campaigns. The industry will financially degrade. What do you think about it?

The Council of Fashion Designers of America awards took its glam place in New York Public Library on Monday. It was plenty of stardom. Each designer had a celebrity next to him or her to make a statement of who represents their fashion vision.

Maggie Gyllenhaal wore a green see-through Proenza Schouler with patterns on top and let me tell you that looked awkward. She reminds me of the socks I got for Christmass when I was 7. Victoria Beckham put on a dress by Marc Jacobs but it didn’t help her, instead hundreds of cutout hearts made her look like Valentine’s party at the elementary school.

The only thing I liked in her outfit were those vampy black sandals with her black-and-white minidress. Posh has her own DVB clothing line and she admitted she’s not good enough for CFDA. She told People:

I’m a starter at this. I’ve got a long way to go [before I could win a CFDA award].”

And finally Eva Mendes! She wore a clean white column dress by Francisco Costa, the women’s designer at Calvin Klein. As soon as the envelope was opened Eva let out a loud yelp. Her designer won the precious award.

And surely there was Naomi Campbell and undeniably in Yves Saint Laurent black gown-like pants. She held back her tears during the somber speech by the head f organization Diane Von Furstenberg. Top designer told guests:

Tonight the world of fashion is mourning. Yves is an artist who always surprised us with his silhouette and color palettes. He was a magician who changed the way women dressed forever. Like so many great artists, his life and his work really do live on.”

Saint Laurent died from a brain tumor at the age of 71.

Diana Von Furstenberg had Eva Longoria dressed in her pink frock and gold stilettos to match the gold-beaded neckline of the hot-pink dress.

The last but not the least touch for Eva Longoria was her husband Tony Parker. Basketball player was dressed by Brooks Brothers.

The men’s designer of the year is no one else but fashion icon Tom Ford. In his advertisements naked women grab the crotches of clothed men.

Sexy and bold is Tom’s signature!

The crystal company Swarovski presented award to younger designers for Emerging Talent like Tory Burch, the maker of flats with her logo on the toe. She was given the award for accessories.

While that Rodarte label by sisters Kate and Laura Mulleavy were granted for women’s wear.

Band of Outsiders represented by Scott Sternberg got the men’s wear award. Swarowsky didn’t forget to give an award to noted Philip Crangi for his accessories.

Special awards went to designers Carolina Herrera and Dries Van Noten, and surely to Candy Pratts Price, the executive fashion director of Style.com. Mayor Michael R. Bloomberg was thanked and awarded for negotiating the show in Bryant Park through 2010.

Fran Lebowitz was the evening’s emcee.