Oscar is recession-vulnerable
Hard times for all…
Oscars, that used to bring pretty good money for the advertisement, now has to cut down the number of advertisers, and subsequently, the sums of money the bosses will receive from the show telecast.
Recession, sorry guys
According to sources, the Oscars and ABC are only expected to bring in $68 million from advertisement this year. It’s a huge drop from last year’s $81.8 million!
The fact is that advertisers are really taking a long look at how they’re investing their marketing dollars, and discount or no, this is still a lot of money. Even a reduced price tag is still a barrier to entry,” Jon Swallen from TNS Media Intelligence said.
It’s known for sure that L’Oreal Paris will not advertise at the 2009 Oscars, saving their $22 million.
According to advertisers, the main reason for not taking part in the venture is that the advertisers don’t reach the target audience. Their audience is 18-49 years of age, while the Oscars’ viewers are averagely 49 and older!
Teens don’t watch Oscars! Alas!
Well, maybe the fact that Robert Pattinson and Zac Efron are involved will change the situation?
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