Shopbop’s First-Ever Print Campaign: Shopbop Feels Good
Shopbop.com, the leading women’s online fashion boutique worldwide, has launched its very first print campaign for Spring 2011.
Shopbop Feels Good, the basis for our print campaign, captures the natural enthusiasm and innate style of the Shopbop girl.
We’re constantly reminded by our customers that Shopbop brings them happiness. We wanted to capture this sentiment in an ad campaign and share it with the rest of the fashion world,” says Chris Ryskiewicz, Shopbop Director of Marketing.
The campaign, which was shot by photographer Jason Nocito and styled by Kate Ciepluch, Shopbop Fashion Director, and Morgan Wendleborn, Shopbop Style Director, launched in the March issues of Elle, InStyle, Lucky & Vogue. Look for new imagery in these magazines in upcoming months.
As the basis for much of their inspiration, Shopbop chose a New York City residence for the shoot location and worked with model Bekah Jenkins, who will be featured in the March and April ads, and model Le Call who will be featured in the May ads.
The ads are also being used in a website feature which includes the ability to shop the look featured in the print campaign, a director’s cut video of the campaign, a twitter component, and an inspiration board.
I’m super excited! You?
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