One of the most anticipated movies of this spring, Alice in Wonderland 3D, starring Johnny Depp, Anne Hathaway, Helena Bonham Carter and Mia Wasikowsky, has become the highest grossing movie of the season with impressive $116.1 million in box office revenue for its first weekend.
Movie experts say Tim Burton and the team should thank 3D fans who are absolutely 3D hungry after the mega popular Avatar. I’d also say the long running ad campaign has contributed to the overall success with the first exciting images of Depp & Co in fancy costumes for the movie appearing as many as eight months before the official premiere.
Momentum is clearly on the side of 3D. You have all the people who went to see Avatar and loved it, and this was the next 3D movie. There is a 3D halo effect right now, and this movie builds on that,” Greg Foster, president of IMAX Film Entertainment, said.
Still, making more than $116 million during the first weekend, Alice leaves in the dust the runnerup in the box office sales, Brooklyn’s Finest with as few as $13.4 million.
Former box office topper Shutter Island came third last weekend with $13.2m in the pocket.
Have you guys seen Alice in Wonderland 3D? Did you like it?
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