The Kaiser makes Coca Cola light & expensive
Chanel designer and fashion guru Karl Lagerfeld lent his helping hand to make Coca Cola Light ads look posh and glamorous.
Kaiser shot the new ad with models Coco Rocha and Baptiste Giabiconi dressed up in his trademark black-and-white.
Cutie Bapriste plays a servant, while beauty Coco, well, is Lagerfeld in the ad.
Rocha said Kaiser designed the new bottle for the drink with his silhouette on the side. He wanted the model to look every bit a female impersonation of him so he gave her his own gloves, tie pin and rings to complete the image.
No surprise Lagerfeld has designed the bottle for the Coca Cola Light as he’s pretty vocal about zero size models in the model business saying that he uses them in his shows because clothes look good on them. His Cola must be super light in this respect.
While the designer bottle is sure to be more expensive than the regular one, every fashionista has to buy the Lagerfeld Cola, simply because it was designed by the Kaiser.
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