As I was searching men’s lingerie on the web while writing about Armani’s new line I found something really spicy.
JBS makes lingerie all men would love to wear. The campaign slogan is “Men do not want to look at naked men”. Instead of using men, hot men like David Beckham for Emporio Armani, JBS used partially nude super hot girl-models to promote their underwear line.
The company made the right move. This is kind of commercial that anyone will remember right away and every guy would love to have a pair, and perhaps some girlfriends might pretend to steal them from their guys. Excellent ad! I’m sure guys prefer seeing sexy girls much more than seeing some stud with air-brushed package.
It turned out to be:
super naughty, super provocative maxim-like shoot that borders on softcore porn. I doubt men will argue with JBS’ choice”
- says Bianka Bartz on trendhunter.com
Provocative ads include a secretary, nurse, maid and a naughty nun going dirty and smelling men’s underwear, basically behaving like men do.
Watch the super funny cool commercial with hot female model walking topless around her apartment wearing nothing but male briefs. She is behaving like some guys do, while she’s brushing her teeth, spitting, burping, taking a piss, eating breakfast with beer in front of the TV and farting. You’ve gotta watch it, its hilarious.
Once again it’s proved - sex sells!
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