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Justin Bieber launches his own women’s fragrance

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Justin Bieber's women's perfume Someday

Justin Bieber continues his global invasion with the upcoming launch of his debut women’s fragrance Someday. The perfume priced $35 and $55 depending on the size of the bottle will hit stores next month and present a fruity and floral scent to millions of Beliebers.

Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” Justin Bieber told WWD.

To create the scent, design the bottle and packaging Justin teamed up with perfume designer Honorine Blanc of Firmenich. Biebs said he was very hands-on working on the fragrance because “I know my fans better than anyone”.

Along with the Someday perfume, Justin is also going to release a body lotion and “hair mist” with the same smell.

Someday becomes Justin’s second perfume launch. The debut scent was presented in November 2010, that time it was unisex.

With the new business venture Justin not only makes thousands of his fans extremely happy to smell the way Justin wants them to smell, but also helps his favorite charities Pencils of Promise and the Make-a-Wish Foundation as all proceeds from the perfume sales will be donated to make a change.

As Someday is due next month, the print and TV ads are also on the way. The print ad starring model Dree Hemingway was shot by famed photographer Terry Richardson. The TV ad directed by Robert Lee and is being currently shot at the NASA training center.

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May 21st, 2011
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