Hotness of the month: Marisa for Harley
Check out this exclusive new ad featuring Marisa Miller.
Victoria’s Secret angel has teamed up with Harley Davidson to promote their sleek new V-Rod Muscle motorcycle.
The 2008 cover model of Sports Illustrated’s Swimsuit Edition says:
To represent such an iconic American brand is incredible. I have grown up watching my dad and uncle ride Harleys. It’s amazing to circle back at this point in my career, and work with a brand I have so much respect for.”
Harley Davidson is going younger and hotter.
The company will launch an ad campaign featuring V-Rod and Miller in magazines like GQ, Esquire, and Road & Track.
The campaign was pre-launched with a “making of” video that takes viewers behind the scenes at the Marisa Miller V-Rod Muscle very sexy photo shoot.
Mark-Hans Richer, senior vice-president and chief marketing officer for Harley-Davidson, said:
The V-Road Muscle stands out in a crowd of copies and generic motorcycle profiles. It stretches the very definition of what it means to be a Harley-Davidson motorcycle.”
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