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Piers Morgan is a face of Burger King Flame fragrance ad campaign

“The scent of seduction with a hint of flame-chilled meat…” Do you find it arousing?

Burger King expands its production sphere to making fragrances.

According to sources, the fast food chain is joining forces with Selfridges to sell the $8 scent, Flame, which is said to make the wearer seem more masculine.

It’s a very manly smell. It’s a real change from the his-and-hers type scents. It’s well known that certain foods can increase your libido. Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone,” the Burger King spokesperson said in the statement.

Pies Morgan is a face of Burger King's Flame fragrance

The ad campaign that hit British stores yesterday, featured Britain’s Got Talent judge and big Susan Boyle fan, Piers Morgan, striking a supposed-to-be sexy pose against the fire with a piece of crimson red fabric covering his genitals.

Are you turned on? I don’t really think so.

And though it’s not Morgan’s body featured (Photoshop rocks!) it still does not look sexy and alluring enough for me to want to smell the scent.

A man smelling like a piece of steak, no thank you.

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