Taylor Swift in the ad for Sony Cyber-Shot Camera
Grammy-winning country star Taylor Swift, 20, looks her usual adorable self in the new ad for Sony TX7 Cyber-Shot Camera.
In the 30-seconds-long video Taylor presents the camera’s new iSweep panorama mode that enables her to capture lots of her fans in one shot.
The vid is fun, you should check it out!
My fans are on the cutting edge, and I’m very interested in the newest and best technologies out there,” Swift said. “I’m super excited to be working with Sony and using the TX7 camera. The iSweep panorama mode is amazing.”
Sony says that the campaign with Taylor and the TX7 camera is the start of a year-long campaign “designed to demonstrate the quality, innovation, style and design that only Sony-branded products stand for.”
Ari Weiss, Creative Director for 180 Los Angeles, also said that throughout the year they’ll have different visitors drop in to experience the latest in Sony’s Innovation Center.
You may even see Justin Timberlake stop by,” he added.
The ad with Tay premiered Monday with digital and print ads set to be carried out through June.
To draw even more Taylor’s fans to the campaign, Sony has an innovative and super exciting new thing on their website.
All visitors can virtually test out Sony’s new camera by taking pictures of Taylor! She poses while you take pictures, then you can look through the pictures you took and have them “autographed” if you enter your name. You can also change the background and her outfit.
- taylor swift white background
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