Taylor Swift And Diet Coke Sign Endorsement Deal
Taylor Swift Signs Endorsement Deal with Diet Coke
Taylor Swift announced the finalized Diet Coke deal calling the frizzy drink a “one of great loves of my life”. The singer shared the news through the video via her YouTube channel adding that the deal will include lot of “fun things” that include the tour, the Diet Coke and the commercial shoot.
I’ve said for years that Diet Coke just ‘gets me’ and my lifestyle. I’m so excited about our new partnership,
the star said in a statement.
Taylor’s unmatched business savvy, talent and drive to succeed are an inspiration to everyone. She’s an extraordinary individual and a wonderful symbol of achievement.
Taylor tells us that every day Diet Coke plays a small part in helping her stay extraordinary. It’s one of the many reasons she’s the ideal partner to represent our brand,
said Katie Bayne, president of North America brands for The Coca-Cola Co.
The numbers in the deal are not announced yet and the things that follow from this collaboration are quite vague but it’s clear that there’ll be a commercial, the singer will be a part of Diet Coke’s Stay Extraordinary campaign and more. But Taylor certainly isn’t the only one teaming up with giants like the Diet Coke brand, it’s been announced late last year that Beyonce inked a $50 deal with Pepsi, which will sponsor her tour and the Super Bowl show.
The I Knew You Were Trouble singer also represents brands like Keds and also has the CoverGirl endorsementand her own fragrances designed in collaboration with Elizabeth Arden under her belt.
Thing’s have been busy lately for Taylor Swift as she attended the awards ceremonies including Golden Globes, for which her song was nominated in the category Best Original Song, NRJ Music Awards in Cannes, and also 40 Principales Awards in Madrid, where she picked up an International Artist Award and performed the hits Love Story and We Are Never Ever Getting Back Together. In business-unrelated news the singer also had a two-hour lunch with a fan who battles cancer.
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