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Robert Pattinson Scored $12 million Dior Contract

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With Brad Pitt posing as the new poster boy for Chanel’s No.5 fragrance, it seems that male Hollywood stars are the first port of call for French fashion house perfume campaigns. The next hunk rumored to have bagged an campaign is none other than home-grown Twilight star Robert Pattinson who has reportedly signed a $12m fragrance deal with Dior to become the new face of the French fashion house’s fragrance line. He will star in a series of ad campaigns for Dior’s line of men’s fragrances. A source estimates the deal at being worth close to $12 million. A three-year contract for close to $12 million? Well done, Rob. I like this choice, and it will probably bring in a younger clientele for Dior cologne.

Robert Pattinson is the new face of Dior Homme

Actually, I think he’s a great choice for Dior. While he may look scruffy in his personal life and his down time from filming, he always manages to look and act like a total class act on the red carpet. I think he’s a smart guy to line up future film deals and endorsement projects to continue his career. I see no reason to believe that he will act “hardcore” about the Dior deal, or in any way other than the complete gentleman he has proven himself to be.

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October 30th, 2012
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