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Nicole Scherzinger In London Fog Campaign

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Nicole Scherzinger (33) seems to be ready to change her style for more serious; she has recently admitted that she liked to opt for a grown up look. So there’s no surprise that she has taken part in London Fog ad campaigns, which are about to be launch in 2012, having replaced Christina Hendricks. So, The X Factor judge said:

My style has evolved into being a little bit more grown up. It’s rock ‘n’ roll inspired, but chic. Glam rock. If I wear a lace dress, I throw on a leather jacket to toughen things up, or I wear some crazy boots.”

I love trenchcoats, and London Fog coats are timeless.”

As for London Fog, it hopes that Nicole will bring more up-to-date and contemporary feel to its ads. Dari Marder who is chief marketing officer at Iconix Brand Group – London Fog owner, explained why they have decided to replace Christina Hendricks by Nicole:

Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style. With X Factor, this is her moment and it brings the brand to the forefront of the consumer’s mind.”

Christina Hendricks, Mad Men star, was London Fog face last year.

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October 27th, 2011


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