Max Factor celebrates its 100th anniversary in 2009, and guess what a present the cosmetic giant has to mark the occasion with? They’ve got the new face. And it’s the world’s richest supermodel and a real hottie Gisele Bundchen.
“Max Factor is a brand that has touched some of the most glamorous faces in the world for the last 100 years,” Gisele said. “But more than that, I love that this was the original brand to make that professional artistry and glamour available to everyday women, and I’m honored to work with Max Factor in continuing that great tradition. I thought it was really cool to be a part of something so old. I can’t believe something can exist for that long. For a business to stay alive for that long, it must be really good.”
The Victoria’s Secrets’ angel will front the ad for Max Factor’s ColorGenius Face Collection, replacing Carmen Electra, who was the face of the company for three years. The ad campaign will hit magazines this October.
“She’s the image of our high fashion consumer,” Max Factor’s associate marketing director Bruce Katsman noted. “She’s rocked the runway so she’s perceived as a great canvas. We think she does the same thing for makeup.”
As we’ve already reported before Gisele is also taking part in Volkswagen Gol ad campaign. Go girl!
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