Duffy’s first ad campaign – Diet Coke
When you shoot to fame, such things usually happen. Duffy’s been in the showbiz scene for about a year now and her amazing success, and her success in Europe in particular, inspired Diet Coke managers to choose her as the new face of their TV ad campaigns.
Grammy Awards nominee Duffy represents the kind of “strong, sassy young woman” the brand needs to represent across Europe, the source reported.
Duffy is a great embodiment of today’s modern female attitudes,” said Cathryn Sleight, the brand’s British Marketing Director. “She has a strong appeal with our core female audience and we’re confident that this campaign will become just as iconic as previous ‘Diet Coke’ advertising campaigns.”
Well, as to me, I like Duffy’s explanation of the ad campaign deal. According to her, she “loved the attitude of this new Diet Coke ad” and drank “so much of the stuff, they were either going to give me shares in the company or put me in the advert.”
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