David Beckham Boasts of His Bulge Again
Following in the footsteps of his designer wife, David Beckham has partnered with H&M to create his own bodywear collection. No stranger to modeling in his skivvies, the soccer star is set to launch the affordable range of men’s underwear on February 2, just in time for Valentine’s Day! Oh, what thought-out action! The inexpensive collection will be available in 1,800 H&M stores within 40 countries worldwide. The first ads for the collaboration feature the handsome footballer scowling for the cameras in a pair of extremely tight white briefs showing off his bulge that drove millions of women a couple of years ago.
Of the collection, David said couple of months ago:
Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced.”
H&M’s Head of Design, Ann-Sofie Johansson says:
Valentine’s Day in 2012 is going to be a very exciting time indeed.”
Sure it will be, if you’re no one but Victoria Beckham….
David caused quite a stir two years ago when he revealed his bulge in the black designer briefs, and even opted for a skimpier pair in an image that saw him laying down wearing an unbuttoned white shirt.
Of course the high-street brand is worlds away from Armani, but men will still be pleased to know they can wear a pair of David’s designs.
The push to do something of my own really came as a result of my collaboration with Armani.”
David’s appearance on giant billboards across the world worked extremely well for the designer brand and resulted in a doubling of profits for the company in one year.
It proved to me that there is a real market for good-looking, well-made men’s bodywear. I can’t wait to show people the collection – although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”
H&M is no doubt hoping that they will make the perfect gift for women to present their husbands and boyfriends with. Perhaps David will sport a pair for the annual romantic date with his wife Victoria, but one thing’s for sure – they won’t be spending it in Paris. Today it was revealed that David will not be making the move to the French capital to play for Paris Saint Germain. In what would have been a coup for the French side, Becks turned down a lucrative offer to join ex-Chelsea boss Carlo Ancelotti after citing family reasons for his refusal. The footballer, who is currently in the UK with his family on a winter break from America after winning the MLS title last November, is now expected to sign a new deal with LA Galaxy.
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