Bruno: How far is he ready to go? -

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Bruno: How far is he ready to go?

July 2nd, 2009

Bruno looks provocative and flamboyant during his promotional campaign

Sacha Baron Cohen is a PR genius! His Bruno promotional campaign is so well organized and so all-around that I personally begin to forget who Cohen is and come to think of the comic as of his alter-ego (for now) – flamboyant gay fashion reporter from Austria, Bruno.

Bruno hits theatres on July 10 and these are the last days of the impressive promotional campaign Cohen has been through.

This campaign showed us what a master of dress up Bruno is, every new city is a brand new image that’s outrageous, provocative, impressive and utterly unforgettable [stay tuned to see Bruno’s hilarious dress up gallery!]

Besides public appearances, Cohen made sure his every magazine cover is a performance of its own.

Bruno’s GQ July cover was very ambiguously exposing. His Marie Claire cover was really funny and original.

Bruno is ready to go even further. He’s bold enough to cover the most popular gay magazine in Britain, Attitude.

Sacha Baron Cohen aka Bruno covers Attitude

Posing completely nude on other men’s bodies Bruno is smiling seductively and kinda innocently, while the tagline going with the photo reads: “Comedy genius of the most homophobic film ever made?”

This is an attempt to answer those claiming Bruno does not promote gay community rather mock and offend it.

Well, Bruno’s appearing on the cover of the best selling gay magazine sends the message that gays don’t really feel offended, do I get it right?